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PR and Communication in Local Government and Public Services by Wendy Moran, Pat Gaudin, John Brown

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07

Communicating as partners

The boundaries between local public service providers are breaking down. Councils are sharing services and Council communications teams are taking on health and other public service communications roles. Our new challenge is to communicate joined up messages about ‘place’ and access to services whilst protecting and enhancing the individual reputations of the organisations which make up local public services PLC.

MIKE BROWNE, CHAIR 2008–09 TRANSITION FROM CIPR LOCAL GOVERNMENT GROUP TO CIPR LOCAL PUBLIC SERVICES GROUP

In a local authority, sharing information and co-ordinating service delivery with local agencies is widely recognised as part of its licence to operate (LGID, nd). For many service areas, provision ...

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