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PR and Communication in Local Government and Public Services by Wendy Moran, Pat Gaudin, John Brown

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05

Communicating with the council customer

This council believes that communications between itself and the citizens of Sunderland is vital if it is to provide the best services it can to the people of Sunderland. The more local people are involved in the planning and design of Council services the more they will be able to influence and improve them and ensure that they are relevant to their wants and needs.

SUNDERLAND CITY COUNCIL

Chapter 4 made clear the difference between citizens and customers. Citizens are voters. They are part of the democratic process and through the ballot box and consultations citizens have the opportunity to have their say. They are not just customers or recipients of public services but have a role in determining ...

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