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PR and Communication in Local Government and Public Services by Wendy Moran, Pat Gaudin, John Brown

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04

Communicating and engaging with citizens

Local public sector communication is ever changing. We are moving from broadcasting messages to creating conversations and engaging citizens. The use of digital communications is making this much more possible.

ASHLEY SCOTT-WILCOX, CHAIR CIPR LOCAL PUBLIC SERVICES GROUP 2009–11

Authorities have a duty to support their residents. I don’t have a problem with councils that want to put up council tax if they have a good reason – to fund local opportunities. But I do have an issue if they don’t ask permission first. They have to man up. Be straight with people. Take them into their confidence. If the public believes you’ve got a sensible case they might well listen. But councils should also stop treating ...

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