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PR and Communication in Local Government and Public Services by Wendy Moran, Pat Gaudin, John Brown

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02

The communication team

Respect and resourcing for local government communication teams falls in and out of favour. There is nothing like a crisis or reorganization to help put better resources into communications. But when will leaders and chief executives understand that this is often too little, too late. The councils with most support from their communities are the ones who make a genuine effort every year, often as a result of their excellent communications.

ROBIN TREACHER, CHAIR, CIPR LOCAL GOVERNMENT GROUP 2006–08

The public relations or communication team should be at the heart of every council and local public service organisation. Its purpose is not just to handle and oversee day-to-day communications with the media, local community ...

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