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PR and Communication in Local Government and Public Services by Wendy Moran, Pat Gaudin, John Brown

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01

The communicating council

Most people just think that the council collects the bins and they haven’t the faintest clue of the vast range of services that town halls provide. From cradle to grave, councils provide over 800 services to improve people’s lives and help them get safe and sound through the day.

SIR SIMON MILTON, CHAIR OF THE LGA 2007–08

The challenge facing public sector communicators has never been greater. Teams and delivery budgets are being cut across the sector but the expectations of public service leaders, and the communities they serve, have not been diminished. Rising to this challenge requires professionalism, creativity, ingenuity and resilience.

PAUL MYLREA, CIPR PRESIDENT 2011,SPEAKING AT THE LOCAL PUBLIC SERVICES ...

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