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PR and Communication in Local Government and Public Services by Wendy Moran, Pat Gaudin, John Brown

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APPENDIX 2

Performance Framework

A useful example of a Performance Framework demonstrated at Delivering Excellent Communications, a two-day development and learning event for communicators in local public services hosted by the CIPR local public services group and Thurrock Council, November 2012. Developed by Phil McCusker, Head of Communications for Thurrock Council.

Communications Team – Performance Framework

Planned Approach

Competency

Good/Excellent

Proactive, planned and consistent

  • Consistently seeks out information from a range of sources and manages issues to promote and/or defend the council’s reputation.
  • Organises and plans communications to achieve impact and value for money.
  • Ensures consistency of message across all channels ...

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