O'Reilly logo

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

PR and Communication in Local Government and Public Services

Book Description

A practical and accessible text on both internal and external communication for those working in local councils and in the provision of public services, this book offers a detailed analysis of the issues that are unique to this challenging and fast-moving environment. In the UK's current climate of budget cuts and policy changes, local government officials need to be aware of best practice in both broadcasting their services and responding to crises in their communities. Given changes in the media - from the rise of social communications such as Twitter and Facebook, through to web access for older consumers - how can local councils convey their key messages to best effect? And how can a council's "brand" be built and protected? PR and Communication in Local Government and Public Services reinforces the importance of effective and meaningful communication to both local democracy and the planning and delivery of quality services.