Foreword: The Road from PR to PR 2.0 to Public Relations
Welcome to what just may be the greatest evolution in the history of PR.
Modern Public Relations was born in the early 1900s, even though history traces the practice back to the 17th century. The term public relations was said to be first documented by U.S. President Thomas Jefferson during his address to Congress in 1807.
It wasn’t until World War I that we started to see the industry crystallize and spark the evolution of PR as an official profession.
Ivy Lee and Edward Bernays are credited with creating and defining the art and science of modern-day PR in the early 1900s. That’s almost 100 years ago; and yet, in what I believe to be PR’s greatest renaissance, many of their early philosophies ...
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