REFERENCES & RESOURCES
Books
Ariely, D. (2009). Predictably Irrational: The Hidden Forces That Shape Our Decisions. New York: Harper Perennial.
Buvala, K. S. (2011). Measures of Story: How to Create a Story from Floats and Anecdotes. Tolleson, AZ: Creation Company Consultants.
Denning, S. (2011). The leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative. San Francisco, CA: Jossey-Bass.
Gladwell, M. (2005). Blink: The Power of Thinking Without Thinking. New York: Little, Brown and Company.
Gruber, P. (2011). tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. New York: Crown Business.
Heath, C. and D. Heath. (2007). Made to Stick: Why Some Ideas Survive and Others Die. New York: Random ...
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