Contents
Chapter 1:The Power of the A+ Proposal
The Proposal: The Make or Break Move
How to Put the “Power” into Your Proposals
Be Compliant: Powerful Proposals Give Customers What They Request
Be Responsive: Powerful Proposals Address Customers’ Needs, Key Issues, Values, and Goals
What Proposals Reveal About You
Six Key Elements of High-Quality Proposals
Evaluating Proposals: The Best and the Worst
Chapter 2:A Simple Notion: A Proposal Must Sell, Not Just Tell
The DNA of Proposals: How Organizations Buy Products and Services
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