Contents
Social Media and Public Relations: Eight New Practices for the PR Professional
Introduction When Social Media Meets PR, Communication Unites with Technology
Chapter 1. PR Practice #1: The PR Policymaker
Chapter 2. New Practice #2: The Internal Collaboration Generator
Chapter 3. New Practice #3: The PR Technology Tester
Chapter 4. New Practice #4: The Communications (COMMS) Organizer
Chapter 5. New Practice #5: The Pre-Crisis Doctor
Chapter 6. New Practice #6: The Relationship Analyzer
Chapter 7. New Practice #7: The Reputation Task Force Member
Chapter 8. New Practice #8: The Master of the Metrics
Chapter 9. Using Your New PR Practices to Become an Influencer and Change Agent
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