Index
A
Abrams, Jonathon, 125
Accenture, interactive newsrooms, 95–97
accurate information, 60
Adams, Scott, 170
Adverb Media, 244–245
analyzing social networks, 136
Anderson, Tom, 126
AOL (America Online)
interactive newsrooms, 98–99
video, 162
Apple
iPod, 165
video, 164
Art eXposed, 207–208
ASCO Power Technologies, 253–256
ASCO Power University, 253–256
Associated Press (AP), news releases, 104
Astroturfing, 23
audiences, reaching through social networking, 124–126
B
Baby Boomers, social media, 188
Bang, 4
Barger, Richard, 43
Barrett, Bill, 146–147
Belzer, Doug, 189
Bernays, Edward, 61
Billings, Mike, 43
Birkhahn, Ted, 174
video, 174–182
Blair Witch Project, 23
blog tracking by consumer brands, 80
blogger.com, ...
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