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Powerful PR Strategies for Success (Collection) by Deirdre K. Breakenridge, Brian Solis

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Chapter 9. RSS Technology: A Really Simple Tool to Broaden Your Reach

Really Simple Syndication (RSS) technology is as easy as it sounds. According to Wikipedia, RSS is "a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, or podcasts." RSS feeds enable online audiences to keep up-to-date with content from their favorite Web sites in an automated manner that removes the task of checking a Web site daily for new content.

As a result, more and more consumers are opting to receive their news and information through a news or media Web site or a portal (Yahoo!, AOL, MSN). RSS is a great way to receive an abundance of information, on a range of topics, which can be easily organized and reviewed. ...

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