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Powerful PR Strategies for Success (Collection) by Deirdre K. Breakenridge, Brian Solis

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Preface: The Socialization of Media and PR 2.0

What is Social Media?

Social Media is the democratization of content and the shift in the role people play in the process of reading and disseminating information (and thus creating and sharing content). Social Media represents a shift from a broadcast mechanism to a many-to-many model, rooted in a conversational format between authors and peers within their social channels. Social Media is, quite simply, anything that uses the Internet to facilitate conversations. People now have the opportunity to broadcast their thoughts, opinions, and expertise on a global scale. In many cases, these voices are as influential as many of the most widely renowned journalists and industry experts.

Social ...

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