Vice President, Publisher: Tim Moore Associate Publisher and Director of Marketing: Amy Neidlinger Acquisitions Editor: Martha Cooley Editorial Assistant: Pamela Boland Development Editor: Keith Cline Operations Manager: Gina Kanouse Digital Marketing Manager: Julie Phifer Publicity Manager: Laura Czaja Assistant Marketing Manager: Megan Colvin Cover Designer: Chuti Prasertsith Managing Editor: Kristy Hart Senior Project Editor: Lori Lyons Copy Editor: Krista Hansing Editorial Services Proofreader: Kay Hoskin Senior Indexer: Cheryl Lenser Compositor: Nonie Ratcliff Manufacturing Buyer: Dan Uhrig

© 2009 by Pearson Education, Inc. Publishing as FT Press Upper Saddle River, New Jersey 07458

FT Press offers excellent discounts on this book when ...

Get Powerful PR Strategies for Success (Collection) now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.