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Powerful PR Strategies for Success (Collection) by Deirdre K. Breakenridge, Brian Solis

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Chapter 19. PR 2.0 + PR 1.0 = Putting the Public Back in Public Relations

Congratulations, you’ve almost finished reading this book. We hope that the ideas, experiences, lessons, and examples you’ve read will help you for a long time to come. If you’re like us, you’ll continue to learn and practice a new, participatory, informed, and sincere form of Public Relations. New PR will continue to morph as we become champions for our industry.

As our professional landscape continues to evolve over time, the practices, successes, and failures shared in these pages will help you chart a new course toward a more successful, rewarding, and long-lasting communications career. And, believe it or not, industry leaders are already discussing ...

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