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Powerful PR Strategies for Success (Collection) by Deirdre K. Breakenridge, Brian Solis

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Chapter 13. Micromedia

Micromedia dates back to 2000, but it really didn’t take shape, or garner momentum, until 2005 and 2006, with the rise of popular social networks and the emerging need to focus conversations. Social Media analyst Jeremiah Owyang, who frequently discusses this topic, describes it this way:

Quick audio or video messages published to a trusted social community. May be created and consumed using mobile technology, and often distributed using other Social Media tools.

We offer an alternative definition:

Any form of concentrated content created using social tools that broadcast voice, video, images, or text to friends and followers within dedicated Web and mobile communities.

Micromedia represents a significant ...

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