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Powerful PR Strategies for Success (Collection) by Deirdre K. Breakenridge, Brian Solis

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Chapter 12. Social Networks: The Online Hub for Your Brand

As a part of the New Media regime, strategically participating in Social Media is not only critical to the evolution of PR, but it’s also necessary to effectively communicate with the people who can help you extend the conversations that impact your business. It’s important to know where to start and to recognize the best way to jump into the dialogue—understanding that listening and actions speak louder than words.

It begins with listening and observing. Eventually, participation becomes clear. What we do with the information that we learn counts for almost everything. As they say, it’s FTW (for the win). We will do our part to help you identify the networks and strategies ...

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