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Powerful PR Strategies for Success (Collection) by Deirdre K. Breakenridge, Brian Solis

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Chapter 5. PR Is about Relationships

In the realm of Social Media, conversation is king, and only active engagement and listening can lead to meaningful relationships. This is the new era of influence, and you have the tools and channels to emerge as a new influencer. PR 2.0 is rooted in democratized content, strengthened by enthusiasm and market intelligence, and powered by conversations.

As much as we talk about how to participate in Social Media or PR 2.0, it’s meaningless if you don’t take a few steps back to remember that, regardless of the technology, beneficial conversations are about trust, respect, mutual benefits, and positive experiences. We also can’t stress enough that the most rewarding dialogue has always been one-to-one ...

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