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Powerful PR Strategies for Success (Collection) by Deirdre K. Breakenridge, Brian Solis

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Chapter 4. Traditional vs. New Journalism

The ability to opine, report information, and track daily news in the twenty-first century has changed. The traditional journalists of years past are not the only “reporters” interested in covering the news and offering their opinions about events affecting their lives. Everyday people are now part of the equation. Armed with digital cameras, camera phones, handheld video cameras, podcasts, blogs, and social networks, we’ve entered the era of citizen journalism and user-generated content.

Today’s major news outlets recognize the significance of citizen journalists and rely on their active participation in the news-reporting process. CNN’s iReport is just one of the great examples of how ...

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