O'Reilly logo

Powerful PR Strategies for Success (Collection) by Deirdre K. Breakenridge, Brian Solis

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

3. New Practice #3: The PR Technology Tester

Communications and technology go together. But, this hasn’t always been the case for PR professionals integrating technology into their daily roles. Years ago, when social media surfaced, PR was criticized for not being more in tune and hands on with collaborative networks. The disapproval continued with performance that showed a lack of understanding of how Web 2.0 and democratized content changed the PR approach to relationship building, advocacy, and reputation management. Many in PR thought technology was someone else’s job. Today, if you’re in communications, technology is your job. You’re expected to identify, manage, and guide all communications, especially communication over the Internet and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required