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Powerful PR Strategies for Success (Collection) by Deirdre K. Breakenridge, Brian Solis

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1. PR Practice #1: The PR Policymaker

Social media has uncovered the need for professionals to be more closely tied to policymaking, but in a capacity that’s different from that in the past. Companies realized not only did their customers want to talk about them in their social media communities, but their employees were also talking. As you may have guessed, the conversations weren’t always positive. Whether these organizations opened up the social channels willingly for active involvement or mistakenly shut them down to “protect” the brand, stakeholders were going to communicate...a lot! Regardless of an organization’s position on social media, employees like customers found ways to share information through new channels. For employees, it ...

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