A. The Social Media Strategy Wheel
I developed and introduced the Social Media Strategy Wheel in 2009. It’s been updated in this book to help PR and communications professionals visualize the core components of social media strategy and planning. To effectively use the wheel, you must work from the inside circle out. With any communications program, you begin with the audit/discovery and research phase to evaluate resources and techniques that work in earlier initiatives. The information you uncover during the discovery phase can help you to create a stronger program, with goals and objectives, appropriate target audiences, and the budgetary requirements necessary to launch your effort.
The main sections of the wheel (Tracking & Monitoring, Channel/Distribution, ...
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