INTRODUCTION

Why Powerful Phrases Make a Difference

Interviewing, finding a job, and hiring are considered among the most important business endeavors, so it might surprise you to know that the average professional hire in America involves only four hours of face-to-face interviewing. Though the emotional intensity for both finding a job and hiring are great, a job seeker should be aware that the time to make a successful impression on interviewing and hiring authorities is very short. In fact, hiring decisions are made more quickly than business managers and leaders like to admit. One McGill University study showed that most interviewers make up their mind to hire someone in the first four minutes of the interview!

Psychologists have proven, ...

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