2. How to Use This Book
If you have a presentation or a speech to give, there are BASIC rules of the road for every presentation. The following are the fundamental rules for any presentation in addition to including power verbs. You can find different rules in other sources about how to use verbs in your sentences. These rules are a summary of 35 years of personal experience and research:
• Know to whom you are speaking. You have to know who is listening to you. Who are the people and what are their education levels, work histories, social statuses, and cultural backgrounds?
• Prepare, prepare, and prepare. What you say and how you say it are both important elements. As a coach, mentor, leader, manager, or executive, your position gives you power, ...
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