Introduction

“Words mean more than what is set down on paper. It takes the human voice to infuse them with shades of deeper meaning.”

—Maya Angelou

There is little doubt that communication is one of man’s most important tools. We use the tool (speaking, listening, graphic expression, and writing) to make sense of our world; to interact with other people; to network; and to express our feelings, moods, and intent. Communications, particularly our words, affect who and what we are as a species. How we use words has a major impact on the kind of world we create for ourselves and others. The roles of leaders, managers, and executives has not changed much since man became civilized but the mythologies—the way we carry out the roles—has changed.

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