3. How to Use This Book
If you have a presentation or speech to give, you should know the basic rules for every presentation. Other sources on presentations might use different guidelines, but these rules are summarized from 35 years of personal experience and research.
1. Know your audience. You must know who will be listening to you. Why have these people given up their time to come hear you? What do they expect to get out of hearing your presentation? What do they expect to take away from your presentation?
2. Prepare, prepare, prepare. Research your topic so that you feel comfortable talking about it. Delve into the background, history, trends, and current issues. Have a working knowledge of the critical facts and details to support the points ...
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