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Power, Surveillance, and Culture in YouTube™'s Digital Sphere

Book Description

Over the last several years, YouTube™ has become a public forum for creative, informative, and political endeavors around the globe. As the website’s influence and appeal continues to grow, questions regarding the legal usage of material, as well as potential governance issues regarding surveillance and political sway, are becoming more relevant. Power, Surveillance, and Culture in YouTube™’s Digital Sphere examines the imaginative, socioeconomic, and innovative features of the video sharing community of YouTube™ and how these areas traverse the digital world. Highlighting theoretical concepts and empirical research, as well as in-depth discussions on cultural studies, participatory experience, and media theory, this publication will appeal to professionals, practitioners, researchers, and students interested in the use of video sharing as a means of surveillance, communication, or personal promotion.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Book Series
    1. Mission
    2. Coverage
  5. Foreword
  6. Preface
    1. REFERENCES
  7. Acknowledgment
  8. Chapter 1: YouTube's Importance and How the Internet Shapes the YouTube Experience
    1. ABSTRACT
    2. THEMES AND PROPOSITIONS
    3. THE PROPOSITIONS
    4. HISTORY OF THE INTERNET
    5. FEAR AND LOATHING IN THE DIGITAL SPHERE
    6. INTERNET TECHNOLOGY AND TERMS: A PRIMER
    7. CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  9. Chapter 2: Making and Sharing YouTube Videos, History, and YouTube Economics and Advertising
    1. ABSTRACT
    2. INTRODUCTION
    3. THE RISE OF VIDEO SHARING
    4. SOCIAL NETWORKING HISTORY AND PRIOR YOUTUBE RESEARCH
    5. YOUTUBE’S BRIEF HISTORY IN TIME: KEY MOMENTS
    6. FUNCTIONALITY OF YOUTUBE
    7. YOUTUBE ECONOMICS
    8. YOUTUBE AND ADVERTISING
    9. YOUTUBE’S VERTICALLY INTEGRATED CONTENT CREATION: HOW TO MAKE A YOUTUBE VIDEO
    10. FUTURE TRENDS AND CONCLUSION
    11. REFERENCES
    12. KEY TERMS AND DEFINITIONS
  10. Chapter 3: Medium Theory, Cultural Studies, and Other Ways of Seeing YouTube
    1. ABSTRACT
    2. INTRODUCTION
    3. YOUTUBE AND MEDIUM THEORISTS
    4. YOUTUBE AND CULTURAL STUDIES
    5. YOUTUBE AND THE USES AND GRATIFICATIONS (UG) RESEARCH FRAMEWORK
    6. FUTURE TRENDS AND CONCLUSION
    7. REFERENCES
    8. KEY TERMS AND DEFINITIONS
  11. Chapter 4: YouTube Politics
    1. ABSTRACT
    2. INTRODUCTION
    3. BEING POLITICAL
    4. YOUTUBE IN 2005
    5. YOUTUBE IN 2008
    6. YOUTUBE FEATURED VIDEOS PAGE
    7. YOUTUBE AND INTERNATIONAL POLITICS
    8. LOCAL POLITICS
    9. YOUTUBE USER COMMENTS ON SELECTED ARAB SPRING UGC
    10. YOUTUBERS’ COMMENTS: DISCUSSION
    11. FUTURE TRENDS AND CONCLUSION
    12. REFERENCES
    13. KEY TERMS AND DEFINITIONS
  12. Chapter 5: The Filmed Wars
    1. ABSTRACT
    2. THE FILMED WAR AND BEING SOCIAL WITH OLD MEDIA
    3. FRAMING IN TELEVISION NEWS WAR REPORTING
    4. OBJECTIVITY IN TELEVISION NEWS WAR REPORTING
    5. BUDDHIST MONK SELF-IMMOLATION VIDEO AVAILABLE ON YOUTUBE
    6. IDEOLOGY IN TELEVISION NEWS WAR REPORTING
    7. NEW TELEVISION TECHNOLOGY AND WAR REPORTING
    8. TECHNOLOGY AND THE PERSIAN GULF AND IRAQ WARS
    9. THE IRAQ WAR AND THE EMBEDDED JOURNALIST
    10. FUTURE TRENDS AND CONCLUSION
    11. REFERENCES
    12. KEY TERMS AND DEFINITIONS
  13. Chapter 6: YouTube
    1. ABSTRACT
    2. INTRODUCTION
    3. AUDIENCE THEORY AND AUDIENCE COMMODIFICATION
    4. SURVEILLANCE
    5. POWER
    6. POWER AND MICHEL FOUCAULT
    7. MONETIZING THE MESSAGE
    8. THE NEW YOUTUBE
    9. THE BROADCAST TELEVISION ADVERTISING MODEL IN YOUTUBE
    10. WHAT’S HAPPENING IN YOUTUBE MONETIZATION TODAY?
    11. FUTURE TRENDS
    12. CONCLUSION
    13. REFERENCES
    14. KEY TERMS AND DEFINITIONS
  14. Chapter 7: Original Research Examining YouTube Users' (YouTubers') Attitudes, Beliefs, and Behaviors
    1. ABSTRACT
    2. INTRODUCTION
    3. THE BRONX YOUTUBE PILOT STUDY
    4. SELECT SNS UG RESEARCH
    5. FOCUS GROUP SURVEY REFLECTIONS
    6. WHAT DO BRONX YOUTUBERS SEARCH FOR ON YOUTUBE?
    7. LESSONS LEARNED FROM THE BRONX PILOT STUDY
    8. FUTURE TRENDS AND CONCLUSION
    9. REFERENCES
    10. KEY TERMS AND DEFINITIONS
  15. Chapter 8: The New Jersey YouTube Experience Survey
    1. ABSTRACT
    2. INTRODUCTION
    3. SURVEY SELECTS: FIGURES, DESCRIPTIONS, AND CONCLUSIONS
    4. FUTURE RESEARCH DIRECTIONS AND CONCLUSION
    5. POTENTIAL HYPOTHESES
    6. REFERENCES
    7. KEY TERMS AND DEFINITIONS
  16. Chapter 9: Learning in YouTube
    1. ABSTRACT
    2. INTRODUCTION
    3. CHALLENGES TO TRADITIONAL EDUCATION
    4. ONLINE UNIVERSITIES
    5. ITT AND ITS SNS FEATURES
    6. DEVRY: KING OF ONLINE EDUCATION
    7. YOUTUBE LEARNING AND SCHOLARSHIP
    8. YOUTUBE AND RESEARCH
    9. YOUTUBE EDU
    10. YOUTUBE EDU VIDEOS, GRADE LEVEL, AND ROBOTS
    11. YOUTUBE GRADE LEVELS
    12. CHALLENGES FACING YOUTUBE’S EDUCATIONAL CHANNEL
    13. FUTURE TRENDS AND CONCLUSION
    14. REFERENCES
    15. KEY TERMS AND DEFINITIONS
  17. Chapter 10: YouTube and Google
    1. ABSTRACT
    2. INTRODUCTION
    3. WHAT DOES THE PARTNERSHIP MEAN?
    4. BAD YOUTUBE?
    5. YOUTUBE, COPYRIGHT, AND YOU
    6. BACK TO BETAMAX
    7. FUTURE TRENDS AND CONCLUSION
    8. REFERENCES
    9. KEY TERMS AND DEFINITIONS
  18. Compilation of References
  19. About the Author