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Power Sales Writing by Sue Hershkowitz-Coore

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CHAPTER 21WRITING AMAZING FOLLOW-UP E-MAILS

What simple action could you take today to produce a new momentum toward success in your life?

ANTHONY ROBBINS

Finding new customers is, of course, an important aspect of selling. Another important way to drive revenue—though for some reason it’s not quite as “sexy”—is to delight the customers you currently serve. It’s easier, less expensive, and, to my thinking, more satisfying to know that you’ve engaged clients to such a level that they become raving fans. Not only do delighted customers continue to buy from you, but they also bring new business to you, referring friends and colleagues.

The easiest way of keeping customers happy, beyond providing them with what you say you will, when you say you ...

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