Chapter Thirteen. Present and Sell: The Ultimate PowerPoint Sales Presentation
“A live orchestra, costumes, scenery fireworks, jugglers, elephantss, The Rockettes? Can’t you just use Power Point like eveyone else?”
“Our work is the presentation of our capabilities.” | ||
| --EDWARD GIBBON | ||
To make your PowerPoint sales presentations sing, you need to engage your audience before you attempt to persuade them with digital dazzle.
Once you have established rapport with your prospects, you need to take them step-by-step through a logical sequence that uncovers their needs and delivers a persuasive solution.
Establish a Persuasive Structure
Selling is Persuasion ...
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