Power Play

Cause leadership

at a glance

• Cause leadership is a call to arms around a cause that will make the world a better place.
• Cause leadership is personal and people have to know your back story; cause leadership can never be purely a commercial proposition.
• To be an effective cause leader you have to imbibe your cause with head (why this cause), heart (make people care) and hands (create a call to action).
• It's not easy or always necessary to turn everything into an opportunity for cause leadership and cause leaders have to be careful of not being overzealous. But for the right cause, a power player can reach the pinnacle of influence as a cause leader.
• Bono, music legend and lead singer of U2, voted among the world's 50 top leaders for 2014 by Fortune magazine, has become a cause leader championing the global fight against AIDS and poverty through his ONE and (RED) campaigns.

Focus	Attitude
Purpose	Driven
Impact	Action
Mega	Movement

Chapter 14 Cause leadership … mega power of movements

A beautiful, blond woman in an elegant evening dress was receiving an award in a glitzy ceremony on TV. It could have been any celebrity moment. But to universal surprise, she brought out a blue beanie and pulled it down over her perfectly coiffed hair. It made an incongruous yet moving image.

The star was Carrie Bickmore, and she was collecting a Gold Logie for being voted Australia's most popular TV personality. She told the audience, ‘I want to use my two minutes up here ...