Conclusion What next?

Congratulations on having got this far.

You probably know quite a lot about me through my book, but I also now know something about you. Don't panic, I am not using Jedi mind tricks but can infer a couple of things about you just because you have got this far (even if you jumped straight here from the start). You are a reader, you are probably already a high achiever (yes, blatant flattery) and you are hungry to know how to make this work, what you can do differently.

How can you translate your knowledge into action to become a power player?

Where do you begin?

The story of the hermit crab

The hermit crab lives in a salvaged empty seashell. As it slowly outgrows its shell the shell starts to pinch. The crab knows if it stays in the same shell it will die: the price of not changing is as high as it could get.

So the crab leaves its shell, and for some time it is naked and vulnerable, an easy target for predators … until it finds a new, bigger shell. What bliss when it does! It will live in its new home and enjoy the change it has made.

The hermit crab is a good analogy when thinking about the difficulties around change — how you yourself can sabotage it, and how you can make it work for you. As a professional influencer, your shell pinches every time you think, ‘What can I do better, and what should I be doing that I am not doing right now?'

So what holds us back?

The many faces of fear

Let's use the dreaded ‘f' word here. Fear is a wily opponent and wears ...

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