ACKNOWLEDGMENTS
This book has had a long gestation. Thanks are due to Esmond Harmsworth, agent extraordinaire and patient midwife for helping me at every stage of the birthing process.
Once again, I’m delighted to be working with Jeff Kehoe and the team at Harvard Business Review Press. I deeply appreciate Jeff’s patience and ability to discern the outlines of a book when the idea was a little hazier in its early days.
Many clients and friends have helped by fearlessly trying out these ideas in various ways and helping me develop them, sometimes in front of live audiences. Jeff Johnson was an early and clear-eyed reader, and I am deeply grateful for his help. David Meerman Scott, Josh Linkner, Peter Orton, Vince Molinaro, Liane Davey, Nicco ...
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