Similarly to the UNIX noatime parameter, it's possible to prevent NTFS from constantly updating when files were last accessed. Another useful tweak is to turn off the 8.3 filename generation that Windows does for backward compatibility with older applications. These behaviors are disabled as follows:
fsutil behavior set disablelastaccess 1 fsutil behavior set disable8dot3 1
Be careful when disabling the 8.3 filename generation in particular. One area where this has been known to cause problems is if the %TEMP% or %TMP% environment variables are using the short filenames to access their files. You may need to update these variables to refer to the full pathname instead.