The Pop-Up Industry
One of the newest innovations in retail is the pop-up—an ephemeral concept that provides customers with a “once-in-a-lifetime” experience. The industry has made tremendous strides over the last several years, especially in the United States, where brands both large and small are embracing pop-ups for a variety of purposes.
This section will dive into the deep world of pop-ups—from how and why they were started to the status of the industry today both domestically and abroad. We will touch on the nuances of the industry and the various categories within which they apply.
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