You are previewing Point, Click & Wow!: The Techniques and Habits of Successful Presenters.
O'Reilly logo
Point, Click & Wow!: The Techniques and Habits of Successful Presenters

Book Description

In Point, Click & Wow! you will find the insider knowledge of public speaking that we all need but were never taught. When Point, Click & Wow! was first published more than ten years ago, it quickly became the go-to resource for creating laptop presentations that have the "Wow" factor!

Completely reworked and updated, this new third edition puts the focus on you, the presenter, who must create a winning presentation every time. Claudyne Wilder's groundbreaking book offers myriad new features and updated slide designs as well as illustrative stories and advice from executives.

Table of Contents

  1. More Praise for Point, Click & Wow!
  2. Copyright
  3. CONTENTS OF THE CD – ROM
  4. ACKNOWLEDGMENTS
  5. INTRODUCTION
    1. WHAT'S NEW IN THIS EDITION?
    2. HOW TO READ THIS BOOK
    3. HOW THIS BOOK IS ORGANIZED
  6. 1. Focus on Your Key Messages
    1. 1.1. FOCUS ON YOUR KEY MESSAGES
    2. 1.2. FILL OUT THE PRESENTATION OVERVIEW
      1. 1.2.1. Preparing Technical Information
      2. 1.2.2. Preparing for a Meeting
    3. 1.3. CHOOSE OR CREATE A FORMAT
      1. 1.3.1. Sell a Product, Idea, or Service
      2. 1.3.2. Convince People of a Problem
    4. 1.4. CREATE AN EXECUTIVE SUMMARY
    5. 1.5. WRITE YOUR OPENING AND CLOSING
      1. 1.5.1. Opening Ideas
      2. 1.5.2. Closing Ideas
    6. 1.6. IDENTIFY AND PLOT STORIES TO TELL
      1. 1.6.1. Data Presentation
      2. 1.6.2. Story Scenario
      3. 1.6.3. Creating Your Plot
      4. 1.6.4. Use a Mini Mini-Story to Tell Your Audience About Yourself
      5. 1.6.5. Put Your Audience in the Stories
    7. 1.7. PLAN YOUR NOTES
      1. 1.7.1. Ideas from Other Presenters
    8. 1.8. DECIDE ON YOUR HANDOUTS
    9. 1.9. CONCLUSION
  7. 2. Connect to Your Audience
    1. 2.1. CONNECT TO YOUR AUDIENCE
    2. 2.2. SEVEN WAYS TO CONNECT TO YOUR AUDIENCE
      1. 2.2.1. Tell Them Something They Do Not Know
      2. 2.2.2. Set Up a Dialogue, Not a Monologue
      3. 2.2.3. Provide Chunks of Information, Not an Avalanche of Details
      4. 2.2.4. Interpret the Data, Don't Just Read It
      5. 2.2.5. Know Your Audience and Speak to Their Interests
      6. 2.2.6. Ask Questions
      7. 2.2.7. Have Some Fun
    3. 2.3. CONNECTING BASED ON SPECIFIC PRESENTATIONS
      1. 2.3.1. The Selling Presentation
      2. 2.3.2. The Technical Presentation
      3. 2.3.3. The Financial Presentation
      4. 2.3.4. The Cross-Cultural Presentation
      5. 2.3.5. The Audio or Web Conference
      6. 2.3.6. The Academic Presentation
      7. 2.3.7. The On-Demand Presentation
      8. 2.3.8. The Poster Presentation
    4. 2.4. CONCLUSION
  8. 3. Use Specific PowerPoint Features
    1. 3.1. HOW POWERPOINT CAN HELP YOU
    2. 3.2. POWERPOINT FEATURES THAT WILL SAVE TIME AND MAKE YOUR SLIDES LOOK MORE PROFESSIONAL
      1. 3.2.1. Use the Slide Master: Make More Than One Slide Master Look
      2. 3.2.2. Keep Letters the Size You Want
      3. 3.2.3. Settle on a Harmonizing Color Scheme and Stick with It
      4. 3.2.4. Rely on Format Painter
      5. 3.2.5. Re-Position the Guides and Align Your Objects to Them
      6. 3.2.6. Compress Your Pictures
    3. 3.3. ENGAGE YOUR AUDIENCE USING CERTAIN POWERPOINT FEATURES
      1. 3.3.1. Custom Shows: Create Various Custom Presentations Targeted for Specific Audiences
      2. 3.3.2. Hyperlinks: Set Up Clickable Links to Instantly Jump to the Exact Slide That Answers Your Audience's Question
      3. 3.3.3. Slide Key: Jump Directly to Any Slide by Typing Its Number
      4. 3.3.4. Blank Screen: Turn the Screen All Black or White in Order to Connect More to Your Audience
      5. 3.3.5. Pen for Screen: Draw on the Screen with the Pen to Highlight Images or Numbers
      6. 3.3.6. Animations: Use Easy-on-the-Eyes Builds to Tell a Story
    4. 3.4. CONCLUSION
  9. 4. Design Professional Slide Looks
    1. 4.1. CREATE SPECIFIC CONTENT SLIDES
    2. 4.2. CREATE PROFESSIONALLY DESIGNED "EMPTY" CONTENT SLIDES
    3. 4.3. CONCLUSION
  10. 5. Increase Your Credibility with Effective Slides
    1. 5.1. CHOOSE HOW MANY SLIDES ARE NECESSARY
    2. 5.2. LIMIT THE TEXT TO WHAT IS ESSENTIAL
    3. 5.3. FOLLOW THE CRITERIA FOR EFFECTIVE SLIDES
      1. 5.3.1. Criterion 1: Harmonize Background and Colors to Meet Your Objective
      2. 5.3.2. Criterion 2: Organize the Text into Groups of Information
      3. 5.3.3. Criterion 3: Don't Cover the Whole Slide
      4. 5.3.4. Criterion 4: Write Informative or Action-Oriented Titles
      5. 5.3.5. Criterion 5: Use Tables and Images Whenever Possible
      6. 5.3.6. Criterion 6: Make Your Pictures and Video Clips Count
      7. 5.3.7. Criterion 7: Simplify Your Charts and Diagrams
      8. 5.3.8. Criterion 8: Use Callout Boxes
      9. 5.3.9. Criterion 9: Use Animations to Tell Your Story
      10. 5.3.10. Criterion 10: Include Emotional Connection Slides
      11. 5.3.11. Criterion 11: Lay Out All of the Slides and Look at Them
    4. 5.4. CONCLUSION
  11. 6. Prepare for Technology Success
    1. 6.1. PREPARE DAYS AHEAD
    2. 6.2. RECHECK JUST BEFORE YOUR TALK
      1. 6.2.1. Communicate with the Technical Crew
      2. 6.2.2. The Room
      3. 6.2.3. The Laptop
    3. 6.3. KEEP TRACK OF YOUR LAPTOP AND ITS CONTENTS
      1. 6.3.1. Damage
      2. 6.3.2. Theft
      3. 6.3.3. Company-Provided Services
      4. 6.3.4. Backing Up
      5. 6.3.5. Words of Wisdom
    4. 6.4. PRESENT INTERNATIONALLY WITH EASE
    5. 6.5. LEARN FROM OTHER PEOPLE'S STORIES
    6. 6.6. THE FUTURE OF TECHNOLOGY
    7. 6.7. CONCLUSION
  12. 7. Rehearse Like It's the Real Thing
    1. 7.1. TALK THROUGH YOUR SLIDES OUT LOUD AS YOU CREATE THEM
    2. 7.2. DO A REAL REHEARSAL
      1. 7.2.1. Practicing with Others Listening to Your Talk
      2. 7.2.2. Record Yourself Speaking
      3. 7.2.3. Continue to Consider Changes to Your Presentation
    3. 7.3. PRESENT WITH CONFIDENCE
      1. 7.3.1. Non-Verbal Behaviors to Look Credible
      2. 7.3.2. Verbal Behaviors to Capture Your Audience
      3. 7.3.3. Business Wear Tips
      4. 7.3.4. Control Your Inner Monologue and Feelings
      5. 7.3.5. Practice Even When Not "Formally" Presenting
    4. 7.4. DO A MINI-REHEARSAL JUST BEFORE YOUR TALK
    5. 7.5. BE YOURSELF WHILE ENGAGING THE AUDIENCE
    6. 7.6. CONCLUSION
  13. 8. Demonstrate Executive Presence
    1. 8.1. CHOOSE YOUR PRESENCE BEHAVIORS
      1. 8.1.1. Opinionated Behaviors
      2. 8.1.2. Factual Behaviors
      3. 8.1.3. Emotional Behaviors
      4. 8.1.4. Selecting Appropriate Behaviors
    2. 8.2. PLAN WHAT TO SAY ABOUT THE DATA
    3. 8.3. USE ENTERTAINMENT AND DRAMA—WHEN APPROPRIATE
    4. 8.4. DO MAKE A RECOMMENDATION
    5. 8.5. BE OPTIMISTIC
    6. 8.6. CONSIDER YOUR BEST PATH TO PERSUASION
      1. 8.6.1. Thinkers
      2. 8.6.2. Charismatics
      3. 8.6.3. Skeptics
      4. 8.6.4. Followers
      5. 8.6.5. Controllers
    7. 8.7. ADVICE FROM EXECUTIVES
    8. 8.8. CONCLUSION
  14. TO YOUR FUTURE
  15. RESOURCES
    1. WILDER PRESENTATIONS
      1. In-House and Public Seminars
      2. Coaching, Consulting, and Speeches
      3. Products
    2. POWERPOINT ADD-IN PROGRAMS
      1. Library of Images to Replace Bulleted Text: Perspector
      2. Reduce File Size: NXPOWERLITE
      3. Screen Captures: SNAGIT
      4. Business Frameworks and Analytical Diagrams: Graphicae
      5. Opazity: Obscure and Then Reveal Images
    3. CRYSTAL GRAPHICS' POWERPOINT ADD-ONS
    4. GRAPHIC PROGRAM TO SUPPLEMENT POWERPOINT
    5. TIMER FOR POWERPOINT PRESENTATIONS
    6. THERMOMETER FOR POWERPOINT FROM INDEZINE
    7. BACKGROUNDS: POWERFINISH
    8. "STORY TELLING" BOOKS
    9. ACTING IMPROVISATION WORKSHOP
    10. PRESENTATIONS SITES
    11. AV PRODUCTS
    12. PRESENTATION DESIGNERS
    13. BOOKS
    14. CDS
      1. Breathing Practice: Respire 1
  16. REFERENCES
  17. ABOUT THE AUTHOR
  18. HOW TO USE THE CD-ROM
    1. SYSTEM REQUIREMENTS
    2. USING THE CD WITH WINDOWS
    3. IN CASE OF TROUBLE
  19. Pfeiffer Publications Guide
    1. FORMATS
    2. METHODOLOGIES
    3. TOPICS