Chapter 3Making Podcasting Work

After reading Chapter 2, “Introducing Podcasting into Your Organization,” you know something about “picking your spot,” that is, identifying applications where podcasting offers an appropriate solution and is a best fit. Now we look to ensuring early successes and not letting that success grow out of control. Like the previous chapter, we will first frame and then answer three questions.

The first and most obvious of these questions question is this one:

“How can we maximize our chances of success?”

We have several best practices to offer here, and we hope to save you from learning them the hard way.

The next question follows immediately:

“Training effectiveness is all about end-user acceptance. How do I break ...

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