You are previewing Podcasting for Dummies®, 2nd Edition.
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Podcasting for Dummies®, 2nd Edition

Book Description

New tools have made it easier to create a podcast. The second edition of Podcasting For Dummies shows you how you can create and distribute your own online recordings using tools you already have. This edition also covers what you need to build a top-notch podcasting studio. Expert podcasters Tee Morris and Evo Terra are joined on this edition by a fellow podcasting guru, Chuck Tomasi, to walk you through recording, editing, posting, and promoting a podcast. Chapters cover:

  • Choosing a topic that fits your expertise

  • Writing an outline or script for your podcast

  • Turning your existing computer into a desktop podcasting studio

  • Picking the microphone, headphones, and audio editing software that best suit your needs

  • Upgrading to pro-level podcasting equipment

  • Conducting interviews and recording an interview subject who’s not in the room with you

  • Navigating the XML code you need to share your podcast

  • Finding a place to host your podcast online

  • Promoting your podcasts in the blogosphere, online discussion groups, and social networking sites

  • Seeking out sponsors, advertising, and subscriptions to make your podcast pay

  • Creating podcasts designed to promote a business

Table of Contents

  1. Copyright
  2. About the Authors
  3. Authors' Acknowledgments
  4. Publisher's Acknowledgments
  5. Foreword
  6. Introduction
    1. About This Book
    2. How to Use This Book
    3. Conventions Used in This Book
    4. Bold Assumptions
    5. How This Book Is Organized
      1. Part I: Podcasting on a Worldwide Frequency
      2. Part II: The Hills Are Alive with the Sound of Podcasting
      3. Part III: So You've Got This Great Recording of Your Voice. Now What?
      4. Part IV: Start Spreadin' the News about Your Podcast
      5. Part V: Pod-sibilities to Consider for Your Show
      6. Part VI: The Part of Tens
    6. About the Companion Podcast
    7. Icons Used in This Book
    8. Where to Go from Here
  7. I. Podcasting on a Worldwide Frequency
    1. 1. Getting the Scoop on Podcasting
      1. 1.1. Deciding Whether Podcasting Is for You
        1. 1.1.1. You want to deliver audio content on a regular basis
        2. 1.1.2. You want to reach beyond the boundaries of radio
        3. 1.1.3. You have something to say
        4. 1.1.4. You want to hear from your listeners
      2. 1.2. Creating a Podcast
        1. 1.2.1. Looking for the bare necessities
        2. 1.2.2. Recording your first podcast
        3. 1.2.3. Compressing your audio files
        4. 1.2.4. Transferring your audio to the Web
        5. 1.2.5. Grabbing listeners
          1. 1.2.5.1. Creating show notes
          2. 1.2.5.2. Getting listed in directories
      3. 1.3. Catching a Cast with Your Podcatching Client
        1. 1.3.1. The catcher that started it all: Juice
        2. 1.3.2. The 800-pound gorilla called iTunes
        3. 1.3.3. Options, options, and more options
      4. 1.4. Quest for Podcasts
        1. 1.4.1. iTunes
        2. 1.4.2. Podcast Pickle
        3. 1.4.3. Podcast Alley
        4. 1.4.4. Zune
        5. 1.4.5. Digg.com
      5. 1.5. Other Podcast Resources
    2. 2. Get ting the Gadgets That Make a Podcast Go
      1. 2.1. Finding the Right Mic
        1. 2.1.1. Mics on the cheap
          1. 2.1.1.1. Omnidirectional mics
          2. 2.1.1.2. Unidirectional mics
        2. 2.1.2. Investing in a high-end mic
          1. 2.1.2.1. Dynamic mics
          2. 2.1.2.2. Condenser mics
          3. 2.1.2.3. Studio condenser mics
      2. 2.2. Podcasts Well with Others: The Mixing Board
        1. 2.2.1. The anatomy of a mixing board
        2. 2.2.2. Hooking up a mixer to your computer
      3. 2.3. Accessorize! Accessorize! Accessorize!
    3. 3. Building Your Podcast's Digital Workstation
      1. 3.1. Budget-Friendly Software
        1. 3.1.1. Audacity: Who says you can't get something for nothing?
        2. 3.1.2. Cakewalk's Pyro for the PC: Podcasting is so HOT!
        3. 3.1.3. GarageBand: Moby in your Mac!
        4. 3.1.4. WireTap Studio Pro: Recording and editing made easier
      2. 3.2. The Sky's the Limit: Big-Budget Software
        1. 3.2.1. Adobe Audition
        2. 3.2.2. Apple Soundtrack Pro
      3. 3.3. Gluing It Together with RSS
        1. 3.3.1. Simplify the process and get a blog!
        2. 3.3.2. Fine. Do it without a blog.
        3. 3.3.3. Doing it by hand
      4. 3.4. Finding a Host for Your Podcast
        1. 3.4.1. Size does matter
        2. 3.4.2. Bandwidth demystified
  8. II. The Hills Are Alive with the Sound of Podcasting
    1. 4. Before You Hit the Record Button . . .
      1. 4.1. Choosing a Unique Topic for Your Podcast
      2. 4.2. Finding Your Voice
      3. 4.3. Deciding Whether You Need an Outline or Script
      4. 4.4. Determining a Length for Your Show
        1. 4.4.1. The hidden value of the short podcast
        2. 4.4.2. A little length won't kill you
        3. 4.4.3. Finding that happy medium
      5. 4.5. I Hear Music (And It Sounds Like Police Sirens!)
        1. 4.5.1. The powers that be
          1. 4.5.1.1. The Federal Communications Commission (FCC)
          2. 4.5.1.2. The Recording Industry Association of America (RIAA)
          3. 4.5.1.3. The Electronic Frontier Foundation (EFF)
          4. 4.5.1.4. Creative Commons (CC)
        2. 4.5.2. I can name that tune ... I wrote it!
        3. 4.5.3. I'll take the First: Free speech versus slander
    2. 5. Interview-Fu: Talk to Me, Grasshopper
      1. 5.1. I'll Have My People Call Your People: Interview Requests
      2. 5.2. Preparing for Interviews
        1. 5.2.1. Asking really great questions
        2. 5.2.2. Avoiding really bad questions
        3. 5.2.3. Feelin' the synergy
      3. 5.3. Recording Interviews with Skype
        1. 5.3.1. Recording using software
          1. 5.3.1.1. Call Recorder
          2. 5.3.1.2. SoundTap
          3. 5.3.1.3. WireTap Studio Pro
          4. 5.3.1.4. SkypeOut
        2. 5.3.2. Recording using hardware
      4. 5.4. Prepping Your Green Room for Guests
        1. 5.4.1. Welcoming in-studio guests
        2. 5.4.2. Meeting guests on their own turf
      5. 5.5. Ensuring Trouble-Free Recordings
    3. 6. So What Are You Waiting For? Record, Already!
      1. 6.1. Did Your Sound Check Clear the Bank?
        1. 6.1.1. Understanding dB levels
        2. 6.1.2. Setting your levels
      2. 6.2. Noises Off: Capturing Ambient Noise
        1. 6.2.1. Identifying ambient noise
        2. 6.2.2. Minimizing ambient noise
      3. 6.3. Now Take Your Time and Hurry Up: Pacing and Clock Management
        1. 6.3.1. Take the potato out of your mouth and enunciate
        2. 6.3.2. And now let's take a break for station identification
      4. 6.4. Concerning Tangents and Their Val — Oh, Look, a Butterfly!
        1. 6.4.1. "Say, that reminds me of something . . ."
        2. 6.4.2. "But getting back to what I was saying earlier . . ."
      5. 6.5. Recording!
        1. 6.5.1. Getting started with GarageBand
        2. 6.5.2. Getting started with Audacity
    4. 7. Cleanup, Podcast Aisle 7!
      1. 7.1. A Few Reasons to Consider Editing
      2. 7.2. The Art of Editing
        1. 7.2.1. Editing with GarageBand
        2. 7.2.2. Editing with Audacity
      3. 7.3. Making Your Musical Bed and Lying in It: Background Music
        1. 7.3.1. Finding the right balance
          1. 7.3.1.1. What is that noise?
          2. 7.3.1.2. Could you speak up? I can't hear you for the music . . .
        2. 7.3.2. Applying bed music the right way
        3. 7.3.3. Setting volume levels for bed music
          1. 7.3.3.1. Setting volume levels manually with GarageBand
          2. 7.3.3.2. Setting volume levels automatically in GarageBand
          3. 7.3.3.3. Setting volume levels with Audacity
      4. 7.4. Making an Entrance: Intros
        1. 7.4.1. Theme music
        2. 7.4.2. Intro greeting
      5. 7.5. Exit, Stage Left: Outros
        1. 7.5.1. Leave the audience wanting more
        2. 7.5.2. Catch phrase sign off
        3. 7.5.3. Credits roll
        4. 7.5.4. Coming soon to an MP3 player near you
    5. 8. Roll Camera: Video Podcasting
      1. 8.1. When to Go Video
      2. 8.2. The Price of Pretty Pictures
        1. 8.2.1. Sorry, we don't do windows (Media Player)
        2. 8.2.2. That file is how big?!
        3. 8.2.3. Burn, bandwidth, burn!
      3. 8.3. Lock and Load (Your Camera): Planning Your Shooting Schedule
      4. 8.4. iTarantino: Creating with iMovie
        1. 8.4.1. Capturing video with iMovie
        2. 8.4.2. Creating your episode with iMovie
      5. 8.5. DV on the PC: Podcasting with Windows Movie Maker
        1. 8.5.1. Capturing video with Movie Maker
        2. 8.5.2. Creating a video podcast with Movie Maker and QuickTime Pro
  9. III. So You've Got This Great Recording of Your Voice. Now What?
    1. 9. Shrink That Puppy and Slap a Label on It
      1. 9.1. A Kilobit of Me, and a Whole Lot of You: Understanding Kbps
        1. 9.1.1. Setting bitrates in Audacity
        2. 9.1.2. Changing bitrates in iTunes
      2. 9.2. Care for a Sample, Sir? (Audio Sample Rates)
        1. 9.2.1. Changing sample rates in Audacity
        2. 9.2.2. Changing sample rates in iTunes
      3. 9.3. ID3 Tags: They're Not Just for Music Anymore
        1. 9.3.1. Tell me about yourself: All about ID3 tags
        2. 9.3.2. IDentity crisis: Making ID3 tags work for podcasting
        3. 9.3.3. Creating and editing ID3 tags in Audacity
        4. 9.3.4. Creating and editing ID3 tags in iTunes
    2. 10. Move It on Up (To Your Web Server)
      1. 10.1. Adopting an Effective Filenaming Convention
      2. 10.2. Understanding How FTP Works
      3. 10.3. Making Your Connection with an FTP Application
        1. 10.3.1. Step by step (or quack by quack) setup for Cyberduck
        2. 10.3.2. Step by step setup for FileZilla
        3. 10.3.3. A place on your Web server for your stuff
        4. 10.3.4. Uploading your files
      4. 10.4. Uploading with Command-Line FTP (Speaking of Old School . . .)
        1. 10.4.1. Accessing Terminal on a Mac
        2. 10.4.2. Accessing the command prompt on a PC
        3. 10.4.3. Uploading your files
      5. 10.5. Uploading to a Podcast-Specific Host
    3. 11. Providing Show Notes
      1. 11.1. Show Note Etiquette
      2. 11.2. Planning the Post
        1. 11.2.1. It's all in the details
        2. 11.2.2. A picture is worth a thousand words
      3. 11.3. Posting Your Show Notes
        1. 11.3.1. Posting in WordPress
        2. 11.3.2. Posting on LibSyn
        3. 11.3.3. Using a wiki for your show notes
          1. 11.3.3.1. Using MediaWiki
          2. 11.3.3.2. Using Wetpaint
      4. 11.4. Boosting Search Engine Rankings with Good Show Notes
        1. 11.4.1. Loading up your titles
        2. 11.4.2. Soliciting backlinks
    4. 12. Geeking Out on RSS
      1. 12.1. Elements That Make the RSS Go 'Round
        1. 12.1.1. Do you have anything to declare?
        2. 12.1.2. What's on this <channel>?
          1. 12.1.2.1. <title> tag
          2. 12.1.2.2. <link> tag
          3. 12.1.2.3. <description> tag
          4. 12.1.2.4. <webMaster> and <managingEditor> tags
          5. 12.1.2.5. <pubDate> tag
          6. 12.1.2.6. <category> tag
          7. 12.1.2.7. <image> tag
          8. 12.1.2.8. <copyright> tag
          9. 12.1.2.9. <language> tag
          10. 12.1.2.10. <docs> tag
          11. 12.1.2.11. <itunes:subtitle> tag
          12. 12.1.2.12. <itunes:summary> tag
          13. 12.1.2.13. <itunes:owner> and <itunes:author> tags
          14. 12.1.2.14. <itunes:category> tags
          15. 12.1.2.15. <itunes:link> tag
          16. 12.1.2.16. <itunes:explicit> tag
        3. 12.1.3. Loading up on <item>s
          1. 12.1.3.1. <title> tag
          2. 12.1.3.2. <link> tag
          3. 12.1.3.3. <comments> tag
          4. 12.1.3.4. <description> tag
          5. 12.1.3.5. <guid> element
          6. 12.1.3.6. <pubDate> tag
          7. 12.1.3.7. <author> tag
          8. 12.1.3.8. <enclosure> element
          9. 12.1.3.9. <content:enliterald> tag
          10. 12.1.3.10. <itunes:author> tag
          11. 12.1.3.11. <itunes:subtitle> and <itunes:summary> tags
          12. 12.1.3.12. <itunes:category> tags
          13. 12.1.3.13. <itunes:duration> tag
          14. 12.1.3.14. <itunes:explicit> tag
          15. 12.1.3.15. <itunes:keywords> tag
        4. 12.1.4. Wrapping things up
      2. 12.2. Tweaking the Contents
        1. 12.2.1. Adding keywords and tags
        2. 12.2.2. Making newcomers feel welcome
        3. 12.2.3. Make your RSS feed easy to find
      3. 12.3. Multiple-Show File Strategies
  10. IV. Start Spreadin' the News about Your Podcast
    1. 13. Speaking Directly to Your Peeps
      1. 13.1. Gathering Listener Feedback
      2. 13.2. Fostering Comments on Your Blog
      3. 13.3. Starting an Online Discussion Group
        1. 13.3.1. Yahoo! Groups
        2. 13.3.2. Google Groups
        3. 13.3.3. Publicizing your group
      4. 13.4. Focusing on Online Forums
        1. 13.4.1. Finding free, hosted forums
        2. 13.4.2. Gaining more control of your forum
      5. 13.5. Online Social Networking
        1. 13.5.1. MySpace
        2. 13.5.2. Facebook
        3. 13.5.3. Ning
        4. 13.5.4. Twitter
      6. 13.6. Using Voice Mail
      7. 13.7. Seeking Out the Comments of Others
        1. 13.7.1. Trying a general search
        2. 13.7.2. Using specialty search engines
          1. 13.7.2.1. Google Alerts
          2. 13.7.2.2. Technorati
          3. 13.7.2.3. Podscope
        3. 13.7.3. Searching within a site, blog, or message board
      8. 13.8. When the Comments Are Less Than Good
    2. 14. Fishing for Listeners
      1. 14.1. Getting Your Podcast Ready for Advertising
        1. 14.1.1. Polishing your presentation
        2. 14.1.2. Checking your bandwidth
        3. 14.1.3. Figuring out your USP
      2. 14.2. Exploring Various Advertising Options
        1. 14.2.1. Google AdWords
          1. 14.2.1.1. How it works
          2. 14.2.1.2. Using the service
          3. 14.2.1.3. What happens after the click?
        2. 14.2.2. Blogads
        3. 14.2.3. Writing press releases
          1. 14.2.3.1. PR Newswire
          2. 14.2.3.2. PRWeb
      3. 14.3. Promoting Your Podcast
        1. 14.3.1. Optimizing your site for search engines
        2. 14.3.2. Submitting promos to other podcasts
        3. 14.3.3. Recording your promo
        4. 14.3.4. Giving interviews
        5. 14.3.5. Generating buzz
  11. V. Pod-sibilities to Consider for Your Show
    1. 15. Show Me the Money
      1. 15.1. How Much Money Can You Make?
      2. 15.2. Convincing Advertisers to Give You Money
        1. 15.2.1. Developing a media kit
        2. 15.2.2. Establishing a rate sheet
      3. 15.3. Getting a Sponsor
      4. 15.4. Asking Your Listeners for Money
        1. 15.4.1. Gathering listener donations with PayPal
        2. 15.4.2. Selling stuff
      5. 15.5. Handling Fee-Based Subscriptions
        1. 15.5.1. Securing your feed
        2. 15.5.2. The path less traveled
    2. 16. Podcasting for Publicity
      1. 16.1. Podcasting and Politics
      2. 16.2. Telling the World a Story, One Podcast at a Time
      3. 16.3. Keeping Good Company: Community and Sound-Seeing-Tour Podcasts
        1. 16.3.1. Putting together a sound-seeing tour of your favorite destination
        2. 16.3.2. Creating a podcast to bring together a community
    3. 17. Podcasting for Passion
      1. 17.1. The Philosophical Question for All Podcasters: Why Do We Do It?
        1. 17.1.1. Gaining perspective on passion
        2. 17.1.2. Podcasting passion with a purpose
        3. 17.1.3. Planning out your passion
        4. 17.1.4. Passion comes in all shapes and sizes
        5. 17.1.5. A passionate love for the podcast
      2. 17.2. Holding Interest: Keeping a Podcast's Passion Alive
        1. 17.2.1. Podcasting on puree: Mixing it up
        2. 17.2.2. Starting a second podcast
        3. 17.2.3. Moving forward with a plan
      3. 17.3. Truth and Honesty in Podcasting
  12. VI. The Part of Tens
    1. 18. Top Ten Types of Podcasts to Check Out
      1. 18.1. Tech Podcasts
      2. 18.2. Independent Music Podcasts
      3. 18.3. Science Podcasts
      4. 18.4. Educational Podcasts
      5. 18.5. Comedy Podcasts
      6. 18.6. Slice-of-Life Podcasts
      7. 18.7. Spiritual Podcasts
      8. 18.8. Podcasts of the Pen
      9. 18.9. Passionate Podcasts
      10. 18.10. Podcasts about . . . Podcasting
    2. 19. Top Ten Most Influential People in Podcasting
      1. 19.1. Dave Winer
      2. 19.2. Adam Curry
      3. 19.3. Steve Jobs and Bill Gates
      4. 19.4. Doug Kaye
      5. 19.5. Rob Walch
      6. 19.6. Mur Lafferty
      7. 19.7. Joe Murphy
      8. 19.8. Brian Ibbott
      9. 19.9. Grant Baciocco
      10. 19.10. Dave Chekan, Matt Hoopes, Marty Mulligan, and Dave Mansueto
    3. 20. Top Ten Reasons Why Podcasting Won't Kill Radio
      1. 20.1. The Undiscovered Country: Podcasting Awareness
      2. 20.2. Are You Sure You Want to Say That?: Benefits of the FCC
      3. 20.3. So Many Podcasts, So Many Choices
      4. 20.4. Quality versus Quantity
      5. 20.5. I Can't Name That Tune: Music in Podcasting
      6. 20.6. A Prerecorded Show, Recorded Live: Live Remotes versus Remote Podcasting
      7. 20.7. Advertising: Show Me the Numbers
      8. 20.8. My Corner of the World: Local News
      9. 20.9. 10-4, Good Buddy: Satellite Radio versus Podcasting
      10. 20.10. Audio for the People, by the People, but Not Necessarily Embraced by the People
    4. 21. Top Ten Reasons Why Podcasting Will Kill (Or Seriously Dent) Radio
      1. 21.1. Podcasters Don't Need No Stinking Transmitters
      2. 21.2. Podcasting Is Outside of 88.1 and 107.9 (And 530 and 1690)
      3. 21.3. The Rats Are Leaving the USS Commercial Media
      4. 21.4. Podcasters Don't Have to Care That Most People Don't Care
      5. 21.5. We'll Be Right Back after a Brief Word from Our Sponsors . . .
      6. 21.6. Podcasting Can Extend Public Radio
      7. 21.7. John Q. Public — Program Director
      8. 21.8. The Niche Shall Inherit the Podcast
      9. 21.9. Welcome to Your Own Reality
      10. 21.10. You Bought This Book, Didn't You?