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Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition

Book Description

Written by two of the best and brightest podcasting pioneers, Podcast Solutions: The Complete Guide to Audio and Video Podcasting, Second Edition is a comprehensive and perceptive guide to all things podcasting. From downloading podcasts to producing your own for fun or profit, Podcast Solutions covers the entire world of podcasting with insight, humor, and the unmatched wisdom of experience.

Big-name companies and podcasters throughout the United States and thousands of faithful listeners around the world will tell you that Michael W. Geoghegan ("Reel Reviews-Films Worth Watching" and GigaVox Media) and Dan Klass ("The Bitterest Pill" and JacketMedia.com) know how to put together compelling and engaging shows that people come back for week after week. These two pros will guide you through everything, from developing your raw podcast ideas to selecting equipment, creating your podcast (including incorporating music, professional production techniques, and audio- and video-editing secrets), and mobilizing and growing an audience.

Plenty has changed since the best-selling first edition of this book, and Michael and Dan bring you all the latest and greatest information on production, distribution, and marketing from the world of audio and video podcasting. Nearly 50 pages of new material and hundreds of updates make this the most complete and up-to-date book on podcasting imaginable.

Between Michael's uncanny business and marketing sense and Dan's nearly two decades in the entertainment industry, these authors have the experience to back up their advice on what it takes to elevate your podcast to a professional level. Podcast Solutions gives you not only what youll need to know about podcasting, but also the insider's view on the business of new media production and marketing.

Whether you want to use podcasting to inform, educate, entertain, or inspire, whether you are a complete novice or an experienced professional, Podcast Solutions is the guide you need.

Table of Contents

  1. Title Page
  2. Dedication
  3. Contents at a Glance
  4. Contents
  5. ABOUT THE AUTHORS
  6. ABOUT THE TECHNICAL REVIEWER
  7. ACKNOWLEDGMENTS
  8. INTRODUCTION
    1. Layout conventions
  9. Chapter 1: PODCASTING 101
    1. A brief history of podcasting
    2. What exactly is a podcast, and why is it so darned great?
    3. How it all works
    4. Summary
  10. Chapter 2: WATCHING AND LISTENING TO PODCASTS
    1. Finding and “auditioning” podcasts
    2. Podroll
    3. Podcatching
    4. Summary
  11. Chapter 3: PODCASTING HOW-TO
    1. Developing your podcast
    2. Doing show prep
    3. Setting up your studio and recording
    4. Editing/mastering
    5. Encoding for distribution
    6. Uploading
    7. Updating your feed
    8. Summary
  12. Chapter 4: PLANNING YOUR PODCAST
    1. Developing your podcast
    2. Formatting and structuring your podcast
    3. Using music in podcasts
    4. Using music legally
    5. Voicemail messages and phone calls
    6. Other elements
    7. Summary
  13. Chapter 5: AUDIO PODCASTING TOOLS
    1. Microphones
    2. Pop filters
    3. Headphones
    4. Mixers
    5. Cables and connectors
    6. Computer connectors
    7. Audio interfaces and sound cards
    8. Phone patches and digital hybrids
    9. Stand-alone digital recorders and mobile rigs
    10. The podcast studio buyer's guide
    11. Audio recording software
    12. Two-track vs. multitrack
    13. Voice over IP
    14. TalkShoe
    15. Audio plug-ins
    16. Summary
  14. Chapter 6: RECORDING AN AUDIO PODCAST
    1. Introducing the waveform
    2. Recording levels
    3. Important audio terms and concepts
    4. Recording yourself
    5. Recording a podcast
    6. Summary
  15. Chapter 7: ASSEMBLING SOUND
    1. Introduction to digital audio editing
    2. File- vs. project-based editing
    3. Editing the sound recording
    4. Using a multitrack setup to add music, sound effects, and comments
    5. Locking and backing up your podcast
    6. Mastering your podcast
    7. Doing a little dynamics processing
    8. Creating an audio mixdown
    9. Adjusting the volume
    10. Summary
  16. Chapter 8: VIDEO PODCAST PRODUCTION
    1. Watching video podcasts on your television
    2. Glossary of video basics
    3. Video equipment
    4. Camera stabilizers
    5. Lighting
    6. Lights
    7. Preproduction
    8. Production
    9. The shots
    10. . . . Action!
    11. Video postproduction
    12. Basics of digital video editing
    13. Summary
  17. Chapter 9: PREPARING YOUR FILE
    1. Encoding and compressing audio to MP3
    2. Audio podcast encoding standards
    3. Encoding and compressing video
    4. Formatting video for the iPod or Apple TV
    5. Encoding your video for the iPod or Apple TV
    6. Encoding your video for the non-iPod world
    7. Updating ID3 tags and artwork
    8. Naming your MP3 file
    9. Summary
  18. Chapter 10: SERVING IT UP
    1. Registering your own domain
    2. Securing your domain
    3. Hosting your podcast files
    4. Uploading your files
    5. Creating your podcast's website
    6. Your domain, revisited
    7. The RSS feed
    8. Summary
  19. Chapter 11: GETTING HEARD
    1. Getting listed in the major podcast directories
    2. Networking with other podcasters
    3. Web 2.0
    4. Getting your podcast reviewed
    5. Getting your story to the mass media
    6. Summary
  20. Chapter 12: MAKING MONEY WITH PODCASTING
    1. Making media money
    2. Learning about your audience
    3. Implementing donations/memberships and paid subscriptions
    4. Selling your own merchandise
    5. Selling other people's merchandise
    6. Understanding advertising and sponsorships
    7. Cost per thousand impressions
    8. Finding your own advertisers and sponsors
    9. Managing your own ad insertions
    10. Becoming a podcast producer for hire
    11. Moving beyond podcasting
    12. Summary
  21. Appendix A: GLOSSARY
  22. Appendix B: PODCASTING RESOURCES AT A GLANCE
    1. Audio podcasts: entertainment
    2. Audio podcasts: music
    3. Audio podcasts: podcasting
    4. Video podcasts: entertainment
    5. Video podcasts: podcasting
    6. Video sites (nonpodcasting)
    7. Directories
    8. Feed validators
    9. Podcatchers
    10. Podcasting resources
    11. Podsafe music resources
    12. Podcasting events
    13. Podcasting magazines (print/PDF/online)
    14. Mailing list
    15. Our production companies
  23. Index