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Chapter 14. How Games Are Changing

One of the most exciting things about games is that they’re constantly evolving. Since the commercial video game market emerged in the 1970s, game designers have competed with one another to invent differentiating experiences and capture greater market share. This continual cycle of innovation has resulted in a broad variety of genres, interaction models, and contexts in which games are played. By looking in the direction that games are moving, UX designers can position themselves to take advantage of the areas of greatest growth in an ever-changing field. And we should expect that many of the innovations emerging in the game sector will also come to impact other user interfaces, since these ...

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