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Playful Design by John Ferrara

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Chapter 9. Behavioral Tools

Every UX designer must also be, to some extent, a good psychologist. Understanding how people perceive and think about the world allows us to design user interfaces that make intuitive sense. Such expertise is important in game design as well. Tetris is very perceptual (as you try to figure out which piece is which) and very cognitive (as you decide where the pieces should be stacked). But there’s also something else going on. Through its design, Tetris pulls you in and encourages you to keep going. Although you might have planned to play just one round when you first sat down, by the time it’s over you feel like playing another, and then you ...

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