7Designing Messages to Increase Presence
“Brevity is the soul of wit.”
—WILLIAM SHAKESPEARE
One’s presence is further established by how communications are structured, designed, and delivered. Content, whether written or spoken, needs to be consistent, concise, and clear. It can be hard to be clear, especially when deeply knowledgeable about the details of a subject. There are a multitude of questions to be answered before delivering information: Who will the audience be? How much complex information should be offered? Will it be a decisionmaking audience perhaps not well versed in the subject? Essentially, what is the goal of the communication?
To design for enhanced presence and clarity of communication, I recommend key messaging. Key messaging ...
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