Introduction
Platform Ecosystems provides a strategic roadmap for designing and orchestrating software platform ecosystems. The book is based on two assumptions. First, there are no cheap tickets to mastering platforms. If there were, we’d have a hundred Facebooks and Apples today. Second, nurturing platforms requires thinking at the nexus of software design and business strategy.
This book was motivated by the disproportionate attention in the popular press to a few superstar platforms, such as Amazon, Apple, Google, and Facebook, and the alarming overuse of phrases such as “competitive advantage” and “disruptive innovation.” “Be more like them,” urge the pundits. Advising companies to follow the examples of such companies is like advising ...
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