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Platform Ecosystems by Amrit Tiwana

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Chapter 10

Evolving a Platform

Abstract

This chapter explains how a platform owner can orchestrate the evolution of a platform. We begin by describing a bathtub model of innovation stocks and flows and then describe a litmus test for identifying which resources in a platform's ecosystem can give it a competitive advantage. We then describe how dynamic alignment of a platform's architecture and its governance accelerate its evolution. We trace the influence of that alignment and governance on the short, medium, and long term metrics of platform evolution. We first tackle how a platform owner can bolster a platform's resilience, scalability, and composability in the short term, followed by stickiness, synergy, and plasticity in the medium term. ...

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