1. Have you got what it takes?
What’s in this chapter for you
‘One of the best things I ever did for my business was to spend an hour thinking about me – about what I really wanted out of life, and about my real skills, not those I had been told I possessed, or that I had built my career on. I had a reputation for being great with people, a true team-builder. In fact I realized that my core characteristic was ruthless determination to win, regardless of others.’
– Diane Cawl, telecommunications entrepreneur
Know your strengths and weaknesses
Growing your business depends on you and no-one else. There is no hiding place ...