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Planning your business by Infinite Ideas

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1. Have you got what it takes?

What’s in this chapter for you

  • Know your strengths and weaknesses
  • Test the big idea
  • Decide the best structure for your business
  • Know the likely pitfalls

‘One of the best things I ever did for my business was to spend an hour thinking about me – about what I really wanted out of life, and about my real skills, not those I had been told I possessed, or that I had built my career on. I had a reputation for being great with people, a true team-builder. In fact I realized that my core characteristic was ruthless determination to win, regardless of others.’

– Diane Cawl, telecommunications entrepreneur

Know your strengths and weaknesses

Growing your business depends on you and no-one else. There is no hiding place ...

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