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Planning Successful Websites and Apps

Video Description

You’re new at your job. You’re a project manager and you’ve just been tasked with overseeing the new website. You’re thrilled! But you’re also freaked out because you’ve never led a project like this in your life. Don’t despair. In this video course, web design vets Jen Kramer and Heather O’Neill will put your mind at ease and mentor you towards gold. They’ll show you, in step-by-step fashion, how to plan and design a website—from defining site goals and choosing a target audience to designing a page architecture and establishing a tone of voice. Along the way, you’ll learn about project outlines, must-know business concepts (value proposition, success metrics, etc.), branding, ethnographic research, market research, personas, information architecture, UX design, usability testing, and more. By the end of the course, you’ll be able to deliver a website specification that’s ready to code...and impress your boss.

  • Receive step-by-step instructions on how to manage a web project to coding ready status
  • Discover why a business goals based project outline is fundamental to project success
  • Understand how personas identify feature and function requirements
  • See how brand guides and voice and tone tables ensure brand consistency
  • Learn about taxonomy, mental models, card sorting, user flows, and wireframes
  • See why facilitation and observation are key to conducting effective usability tests
  • Discover why pros use the KJ method for user test results analysis and next-step planning

Table of Contents

  1. Introduction
    1. Welcome to the Course 00:01:41
  2. Starting Your Plan
    1. Understanding why a plan is needed 00:04:26
    2. Understanding Business Strategy Part 1 00:04:11
    3. Understanding Business Strategy Part 2 00:03:30
    4. Understanding the Project Outline 00:05:39
    5. Creating a Project Outline 00:03:17
    6. You try it: Creating Business Goals and Project Outlines 00:01:29
  3. Personas & Market Research
    1. Understanding Personas 00:04:20
    2. Understanding Ethnographic Research 00:03:40
    3. Conducting Ethnographic Interviews 00:06:48
    4. Ethnographic Research Examples 00:05:36
    5. Understanding Market Research 00:02:36
    6. Creating Research-Based Personas 00:04:24
    7. Creating Ad Hoc Personas 00:04:57
    8. You try it: Creating Personas 00:01:32
  4. Branding & Voice
    1. Understanding Branding 00:02:45
    2. Understanding a Voice & Tone Table 00:03:13
    3. Understanding a Brand Guide 00:02:50
    4. You try it: Creating a Brand Guide 00:02:21
    5. Understanding Interaction Elements 00:04:28
    6. You try it: Mapping Personas on an Interaction Spectrum 00:00:56
  5. Information Architecture
    1. Understanding Information Architecture (IA) 00:07:49
    2. Understanding Card Sorting 00:02:40
    3. Card Sorting Example 00:03:06
    4. Building User Flows and User Flow Examples 00:03:35
    5. You try it: Card Sorting and User Flows 00:01:27
    6. Understanding and Demonstrating Mental Models 00:04:47
    7. Understanding Wireframing 00:05:07
    8. Exploring Wireframing Tools 00:06:20
    9. You try it: Mental Models and Wireframing 00:01:38
  6. Usability Testing
    1. Understanding Usability Testing 00:02:44
    2. Usability Demo Example 00:05:11
    3. Constructing a Usability Test 00:04:29
    4. Understanding Facilitation & Observation 00:06:25
  7. Analysis & Prioritization
    1. You try it: Usability Testing 00:01:21
    2. Understanding the KJ Method 00:04:26
    3. You try it: Analyzing and Prioritizing Feedback 00:01:24
  8. Conclusion
    1. Wrap Up and Thank You 00:01:14