7.5. Design Phase Metadocuments

The following documents help the planners to design the solution.

Brainstorming Ideas

When the team is faced with problems demanding innovative solutions, special techniques are helpful to stimulate creativity. Companies that can find innovative solutions on demand have a strong competitive advantage. Brainstorming is widely acknowledged as one of the most powerful techniques for encouraging innovation.

Some people swear by it while others report limited success. Part of the reason for this mixed appraisal is that there is no formula for innovation. Many variables such as the nature of the problem, the range of possible solutions, and the people involved all affect the success of brainstorming. Of all the variable ...

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