Chapter 2. Understanding the Planning Process

We've got big trouble in Software City. In the famous musical The Music Man, a fast-talking salesman comes to a small town named River City, Iowa. He tells the gullible folks that they “got big trouble.” He warns them that the new pool hall will induce their children to fall prey to bad habits. The only thing that will save them, he declares, is to provide a wholesome alternative, such as a boys' marching band. Of course, it just so happens that the salesman deals in a fine line of quality band uniforms and instruments.

Like The Music Man, I'm here to tell you that we got big trouble in Software City. But unlike The Music Man, I'm not saying that just to peddle a textbook equivalent of 76 trombones ...

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