Managers must often make decisions that will have a major impact on the success of their organizations. Should a would-be entrepreneur begin the business he has long contemplated? Should an automobile manufacturer discontinue a product line? Should an advertising agency give a substantial amount of money to a state university to establish a business communication center? Should an insurance company change its policy about medical insurance coverage for domestic partners? These and other questions require extensive research before they can be answered with confidence.
The first step in the research process is to create a plan that clearly identifies the problem to be studied and its scope as well as the purpose of the ...
Get Planning and Organizing Business Reports now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
