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Planning and Designing Effective Metrics by Martin Klubeck

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CHAPTER2

Establishing A Common Language

Data, and Measures, and Information, OH MY!

It is important to establish a simple, easy-to-understand language so that everyone, regardless of their experience or education, can understand the benefits metrics can provide. I believe a lack of a common language causes more problems in business (and life) than anything else. Developing a shared vocabulary is the first step in ensuring success.

I intend to use very common words, plain English as it were, to help make what seems complex into something very simple and straightforward.

Let’s start with a story to get in the proper frame of mind.

The Three Little Pigs Go Large

There I was, trying to remember a fairy tale so I could get my three-year-old to sleep. ...

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